I’ve done my fair share of online dating. I’ve checked out several apps and I see people making the same mistakes across the board. It is, to say the least, a pretty dismal sight more often than not. “What’s wrong with these people?” I’ve asked myself more than once. “Don’t they realize they’re supposed to be marketing themselves?” And then I realized that online dating can teach us a lot about online marketing, and vice versa. These people either weren’t getting dates or weren’t keeping them because their profiles were failing them in some way, much like many businesses’ marketing efforts.
There’s a lot to be learned here, so let’s take a look at the 7 most important marketing lessons you can learn from online dating (we’ll assume Whatsapp Database here that you’re looking for an actual business relationship with your customers, not just a one night standYou Need to Look Good Yup, we mean this quite literally. It’s shallow, but it’s the very first thing people judge you by when they’re clicking through profiles on dating sites. It’s also the first thing that potential customers will notice about your business when they’re looking at the sites of you and your competitors, deciding who to go with. lessons online dating can teach us about online marketing.
This photo simultaneously manages to hide the user’s face and give off a serial killer/dementor vibe. He might get clicks from Ringwraiths or Death Eaters, but most girls will steer clear! Just as you’d be unlikely to reach out to someone whose pictures are blurry, unflattering, and cutting off half their faces, you wouldn’t want to hire a company whose site looked less than stellar. Have high quality, professionally-taken pictures on your site, and hire a quality site designer to create a gorgeous, custom website for your business.